COLD CALL SCRIPT
Phone-layer companion to the email sequence and LinkedIn templates. Two persona variants — BD Staffer (technical user) and VP / CFO (budget holder) — with objection hot-spots flagged inline so reps know exactly when to pause and redirect.
"Hi {{first_name}}, this is [Your Name] with ApexOS — does {{company}} still pull ⏸ PAUSE & REDIRECT
[If yes → manual]: "That's the gap we built ApexOS to close."
[If no → curiosity]: "Got it — out of curiosity, what does that workflow look like today?"
"ApexOS watches SAM.gov for you every 6 hours and filters down to {{naics_code}} opportunities from {{agency}} — no manual pulls, no Excel cleanup, no weekly email from a vendor rep.
Pricing is published on the homepage. Month-to-month. Cancel with one click. No demo required to see what it costs — you sign up, the pipeline shows up, your team uses it that day."
THIS WEEK ASK:
"I can pull up a live pipeline pre-loaded with current {{naics_code}} opportunities and walk you through it in 20 minutes. Are you free Thursday at 2pm — or would Friday at 10am work better?
⏸ PAUSE & REDIRECT
[If "I'm busy"]: "Totally — would early next week land easier? I can do Tuesday or Wednesday morning."
NEXT WEEK ASK:
"If next week is easier, I have Tuesday at 10am or Wednesday at 2pm — which works on your side?
⏸ PAUSE & REDIRECT
[If "just send me something"]: "Happy to — what's the best email? I'll send a one-pager and a 3-minute Loom so you can see the pipeline before we hop on."
"Hey {{first_name}}, this is [Your Name] with ApexOS — quick note about {{naics_code}} pipeline coverage for {{company}}.
If keeping SAM.gov off your team's plate sounds useful, I've got a 5-minute walk-through. Call me back at {{callback_number}} — that's {{callback_number}}.
Thanks!"
"Hi {{first_name}}, this is [Your Name] with ApexOS — quick question: when {{company}} reviews a BD tool win-loss at quarter-end, can you actually trace it back to a decision someone made — or does the data just sit there?
⏸ PAUSE & REDIRECT
[If "data just sits"]: "That's the decision layer most federal BD tools skip — and it's the entire reason ApexOS exists."
[If "we do trace it"]: "What does that workflow look like? Curious because we've built that scoring layer into the pipeline itself."
"ApexOS scores every {{naics_code}} opportunity against USASpending.gov historical awards for {{agency}} — Tier A / B / C with a Pursue / Marginal / Pass recommendation — so your BD team only invests time in Tier A opportunities.
No per-seat quote games. No 12-month auto-renew. Pricing is on the homepage, month-to-month. If the scoring layer doesn't change your win rate inside 60 days, you cancel with one click — and you keep the data you've already pulled."
THIS WEEK ASK:
"I can show you a 15-minute walk-through with live {{agency}} data loaded — no slides, just the pipeline. Does Thursday at 11am or Friday at 2pm work?
⏸ PAUSE & REDIRECT
[If "calendar's tight"]: "Understood — would the week after be easier? I can hold a 30-minute slot on Tuesday or Wednesday."
NEXT WEEK ASK:
"If next week is the right pace, I have Tuesday at 10am or Wednesday at 3pm — which fits better on your calendar?
⏸ PAUSE & REDIRECT
[If "send me the deck first"]: "Absolutely — I'll send a one-pager and a 4-minute Loom so you can review on your time, then we set a 15-minute slot if it's worth the conversation."
"Hi {{first_name}}, this is [Your Name] with ApexOS.
If {{company}}'s next GovWin renewal is coming up and the pursuit scoring layer is still missing, I can show you what that looks like in 15 minutes.
Callback at {{callback_number}} — again, {{callback_number}}.
Thanks."
OBJECTION HOT-SPOTS — QUICK-REFERENCE
Four objections per persona. Each one is a moment to slow down, listen, and redirect — not a moment to keep pitching. Read the redirect line verbatim, then stop talking.
"Totally fair — out of curiosity, is that across the board, or specifically because you've already got pipeline coverage sorted at {{company}}?"
"Makes sense — most folks we talk to do. The reason I'm calling is the gap between getting the data and deciding which opps to actually pursue. Is that a workflow {{company}} has solved?"
"Happy to — quick one: when's the next time you'll actually review it? I'd rather time it to a quiet 15 minutes than add it to a pile you'll never open."
"Pricing's on the homepage — I'll send the link. Short version: it's published, month-to-month, and significantly under what teams tell us they pay for GovWin once they add modules. Want me to send that now?"
"Understood — when is {{company}}'s GovWin renewal cycle? Asking because that's typically the only window where the conversation actually happens, and I'd rather be on your radar in advance."
"Coverage and decision-quality are two different things. Is the BD team's win rate at {{company}} matching what your pipeline depth would suggest, or is there a gap?"
"Will do — but honestly, a one-pager won't show you the scoring layer. Would a 15-minute walk-through with live {{agency}} data be worth it, or is email the only channel that works?"
"Got it — I'll follow up [specific date 2 weeks before quarter start]. Is there anything I should have prepped by then to make the conversation land faster?"